Top eight reasons why holding teleclasses is the best way to grow your business - by Kelly Robbins

Top eight reasons why holding teleclasses is the best way to grow your business - by Kelly Robbins: "Your voice is the single most effective marketing tool you have. Many of us are comfortable using more traditional methods of marketing, which are generally impersonal and one-way. You mail sales letters or post cards. You have a web site. You run advertisements or articles prospects read. You have a newsletter or even a blog.

These are great marketing tools and I use them all, but they lack the intimacy you get when people hear your voice.

When I coach my clients I talk to them about contacting prospects in a variety of ways, and in particular touching as many of their prospects senses as they can. Most marketing - especially in the beginning stages of the sales process - involves sight and reading. Rarely smell, touch, taste, or hearing.

I have been very successful using the telephone to grow my business. I am not talking about cold-calling either. I'm talking about teaching people over the phone. Teleclasses or teleseminars.

While I love working from home and cozily working behind my computer, I learned early on that I closed more clients and had a more powerful impact on prospects when they heard me. I got out there and spoke in front of groups and traveled around a bit. But I found I could reach a broader audience in less"

Building and Strengthening Rapport That Leads To Repeat Business - by James Delrojo

Building and Strengthening Rapport That Leads To Repeat Business - by James Delrojo: "It is a characteristic of human nature that people would rather do business with people that they like, all else being equal. If the rapport is strong enough then they will even do business with that person despite the fact that others are offering a better deal.

If your business does not have a system in place for ensuring that you are building excellent rapport with your high value clients and suppliers then you are missing out on a potential fortune.

In one of my businesses we had a supplier that we spent a lot of money with. One day I returned to my office and found that this supplier had rung me only 5 minutes earlier. I returned his call but it was diverted to his secretary. I told her that I was returning the gentleman's call that he had made 5 minutes before.

The secretary was very rude to me. She told me that he couldn't possibly have called me 5 minutes ago because he has been in meetings all day and she couldn't disturb him with my telephone call."

Nothing is Who You Really Are - by Roy E. Klienwachter

Nothing is Who You Really Are - by Roy E. Klienwachter: "The true nature of who you really are is nothing at all. In the experience of being something, you move away from this state of nothingness.

It is not possible to experience being nothing for that realization is a state of being. In the world of the absolute or nothingness there is no being. Consciousness, is nothingness being something-'I am' this or that. Consciousness is a place in time, a focus of the nothing state wishing to experience something. As an individual of this nothingness you choose amongst all the possibilities of being. Your focus in the physical life moves from one experience to another and you can only experience one thing at a time. For example, you may be male, a father, employee, husband, lover and any number of things-but when the focus of you attention is on being a father-in that moment you experience nothing else. But that does not mean all the others things are not valid or do not exist-they do.

All things exist simultaneously in the same time and space-it is only your focus shifting back and forth from one to another that creates the illusion. From the state of nothing to the experience of being, is called consciousness. During any particular time of the day you move back and forth from one state to another. During the time of sleep the mind is active in another realm of experience "

Be-Do-Have principles applied to Internet Marketing - Case Study - by Marius Tesselaar

Be-Do-Have principles applied to Internet Marketing - Case Study - by Marius Tesselaar: "This is a brief case study with input from leading professionals in this industry. The so called Be-Do-Have principle is often used in conjunction with personal development and getting further in life. I have applied the same principles in a measurable way to get my Internet marketing efforts back on track.

What Happened?
Last year was great. I had a couple of very simple marketing pages and the only thing I worried about was keyword marketing using Google's pay per click system. On a daily basis, I got over 400 clicks on my pages, good for between 8-10 qualified leads per day. Keywords included 'home business', 'money', 'million' for example.

Life was good! I got lazy.

Until November... Because it was then that I learned that the cost per click had skyrocketed from about $0.10 per click to $5.00, $10.00 and in some cases even $25.00 per click... Given the fact that about 30 clicks generate one lead, I was looking at a cost per lead going from 3.00 to anywhere between USD 150 to USD 750 PER LEAD!

I was dead!

I needed some serious shift in my options and strategy. Not willing to give up my business, I was forced to think outside the box again and restart my marketing efforts.

The 'Be-Do-Have Principle' in Action
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Building Trust is Key to Business Success - by Susan West

Building Trust is Key to Business Success - by Susan West: "The Merriam-Webster dictionary defines trust as 'assured reliance on the character, ability, strength, or truth of someone or something'. In the real world, trust means different things to different people but it usually boils down to one thing: trust is critical to your success, both personally and professionally.

Our focus here is trust as a key to business success. It takes many forms during your various interactions with others, but it is always there, just under the surface, influencing and affecting your work and your leadership effectiveness. Building and maintaining trust is crucial because when it is there it helps you, but when it is not, it hurts you.

Trust and your employees
Building trust with your employees means demonstrating every day that they can depend on you. It happens in small ways, like supporting a person�s efforts toward professional development or advocating for your department�s ongoing needs. It also happens in big ways, like maintaining employee confidentiality and communicating honestly about company issues. When there is mutual trust between you and your employees, performance improves."