Be-Do-Have principles applied to Internet Marketing - Case Study - by Marius Tesselaar

Be-Do-Have principles applied to Internet Marketing - Case Study - by Marius Tesselaar: "This is a brief case study with input from leading professionals in this industry. The so called Be-Do-Have principle is often used in conjunction with personal development and getting further in life. I have applied the same principles in a measurable way to get my Internet marketing efforts back on track.

What Happened?
Last year was great. I had a couple of very simple marketing pages and the only thing I worried about was keyword marketing using Google's pay per click system. On a daily basis, I got over 400 clicks on my pages, good for between 8-10 qualified leads per day. Keywords included 'home business', 'money', 'million' for example.

Life was good! I got lazy.

Until November... Because it was then that I learned that the cost per click had skyrocketed from about $0.10 per click to $5.00, $10.00 and in some cases even $25.00 per click... Given the fact that about 30 clicks generate one lead, I was looking at a cost per lead going from 3.00 to anywhere between USD 150 to USD 750 PER LEAD!

I was dead!

I needed some serious shift in my options and strategy. Not willing to give up my business, I was forced to think outside the box again and restart my marketing efforts.

The 'Be-Do-Have Principle' in Action
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