The 5 Thoughts of Mr Employee..And He's Neither Right Nor Wrong! - by Sherman Choo

The 5 Thoughts of Mr Employee..And He's Neither Right Nor Wrong! - by Sherman Choo: "Being an Entrepreneur is not so easy is it? If it was, majority of the people would be starting their own business and no one would be working for someone. In any case, that may not necessarily be a good or bad thing, because entrepreneurs need people who are workers to do the jobs that require skilled or professional expertise while they focus on marketing and drumming up business and sales. If everybody wanted to be the leader, then who is going to be the follower?

Today's article will focus on how most employees think. Now there's nothing wrong with being an employee. People have legitimate concerns or simply satisfied with the way life is..and not seeing a need to change it..
"

What do blogs and Britney Spears have in common? - by Rick Martin

What do blogs and Britney Spears have in common? - by Rick Martin: "The Internet has managed to offer us all sorts of possibilities. We are now able to connect at a higher level and join the big online community. Even so, there are lots of people unaware of the many advantages the Internet possesses.

Blogs were first introduced several years ago and they traveled a long way since then. Today they are some of the most popular invention brought by the Internet and with every day more and more people access them. Blogs are used for various purposes and they manage to unite people from various corners of the world.

The best thing about blogs is that you can choose any subject you want and post as many information as you like. It is like an online diary and it is considered not only cool, but also exciting. Nowadays, the Internet is home for a variety of blogs and all of them are worth to be taken into consideration. They combine text, images and links and they manage to create something apart, something out of the ordinary."

Discover Your Own Personal USP - by James Delrojo

Discover Your Own Personal USP - by James Delrojo: "In sales and marketing you always look for the USP of the product or service that you are promoting. USP stands for Unique Selling Proposition. It is what makes your offer different from all the others in the market place. You too have a personal USP.

What is it that makes you different from all the other people in the world?

One of the truly amazing things about this world that we live in is that no two people are exactly the same. Even so called identical twins are different because, although they may have started their existence genetically the same, their different life experiences have created unique individuals.

There are probably many things that are unique about you but what we are looking for here is something unique that can help you achieve your goal.

The term USP was coined by Rosser Reeves in his influential book on advertising titled 'Reality in Advertising' published in 1961. He states that the Unique Selling Proposition must contain three ingredients.
"