Building and Strengthening Rapport That Leads To Repeat Business - by James Delrojo

Building and Strengthening Rapport That Leads To Repeat Business - by James Delrojo: "It is a characteristic of human nature that people would rather do business with people that they like, all else being equal. If the rapport is strong enough then they will even do business with that person despite the fact that others are offering a better deal.

If your business does not have a system in place for ensuring that you are building excellent rapport with your high value clients and suppliers then you are missing out on a potential fortune.

In one of my businesses we had a supplier that we spent a lot of money with. One day I returned to my office and found that this supplier had rung me only 5 minutes earlier. I returned his call but it was diverted to his secretary. I told her that I was returning the gentleman's call that he had made 5 minutes before.

The secretary was very rude to me. She told me that he couldn't possibly have called me 5 minutes ago because he has been in meetings all day and she couldn't disturb him with my telephone call."