Is Personalized Medicine at our Doorstep? - by Simon Evans

Is Personalized Medicine at our Doorstep? - by Simon Evans: "Personalized medicine is coming. What does that mean? It means that our genes will determine what type of medical treatment we get. We know, in any disease, that some people respond favorably to therapy while others do not. We assume that this is partially due to our genes. Some studies have shown correlations between the genes that a patient has and their response to specific medications.

One example is new study that will look at the interaction between a patient's genes and treatment with the blood thinning drug, warfarin. Over two million Americans that are at risk of stroke currently take this drug to prevent blood clotting. The problem is that patients all need different amounts to keep their blood at the right clotting potential. Too much drug can lead to excessive bleeding because the blood is too thin. Too little drug and the blood gets too thick, meaning it can clot easily and lead to stroke. Currently doctors determine these doses by trial and error, monitoring patients very closely until they find the right amount. The new study will follow 1,000 at-risk stroke patients after genetic fingerprinting to see if a patient's unique genes can predict their optimal dose.

This is the goal of personalized medicine, not just for warfarin, but for all drugs and non-drug therapies. Sounds like a great idea, right? Th"

Viral Marketing to Improve Sales - by Kathryn Lively

Viral Marketing to Improve Sales - by Kathryn Lively: "Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing - or word of mouth campaigns - is an essential method of promotion.

When one thinks of viral marketing as a means to promote books, music, or other items, more than likely it is believed that such techniques are limited to the Internet. This is not necessarily the case. Viral marketing refers to the use of exist social networks or communities for promotion, and while the Internet lends a good amount of convenience here, there are ways to spread 'the virus' beyond cyberspace if one is creative enough. By establishing recognition of your book within a small network, you have the opportunity to expand your audience as people engaged in that network move outward and employ word of mouth to recommend your books.

Here are just a few examples of online and offline viral marketing techniques designed to raise awareness:
"

Site Navigation: Getting from Here to There - by Radin Yousefi

Site Navigation: Getting from Here to There - by Radin Yousefi: "In the real world we have lots of tools to help us get from here to there - maps, street signs, global positioning systems, address books and other helpful tools make navigation easy. However, that's not always true in the virtual world of the W3. Getting from Point A to Point B on your web site may not be as easy as you think.

What Is Site Navigation?

In fact, it is the digital equivalent of the maps, street signs and other means we employ in the real world to move about. And, it is a critical, often overlooked, aspect of site design. The ability of site visitors to get from here to there on any website is a key component to site success, which may explain why 94% of all web sites crash and burn. People can't find what they're looking for!

A well-considered site navigation system has an effect on everything from SEO to conversion rate to W3C compliance - all important to long-term site success.

Site Navigation Road Signs
"

Submitting Your Websites To Search Engines - by Dwayne Garrett

Submitting Your Websites To Search Engines - by Dwayne Garrett: "If you had only tried listing your site on a search engine you would have found that the task is not as easy as filling out a form. It calls for lot of ingenuity, and creative choice of words to describe what you have got to offer to ensure your site shows up on page 1 rather than on page 10 or beyond!

To optimize your website design to get ranked higher in the listings needs a thorough understanding of how search engines build their databases. A few tips are listed in what follows.

The Most Often-Used Search Engines"

Household Cleaning Tips - by Robert Janeway

Household Cleaning Tips - by Robert Janeway: "With the end of the year just a few days away, people will surely be conducting their end of the year version of spring cleaning. This is the time to do away with the old stuff, retain the stuff that they will still be using and purchase the stuff that they will be using for the next year.

But cleaning the whole house after perhaps six months of no major cleaning can be really time-consuming, not to mention stressful. To ensure that the end of the year cleaning gets done with as little stress as possible, here are some tips that can help you make the most of this one-time chore.
"