How to get the transition from Brick-and-mortar to Click-and-mortar - by Abdul Vasi
How to get the transition from Brick-and-mortar to Click-and-mortar - by Abdul Vasi: "A Brick-and-mortar business to Click-and mortar transition requires the investigation of all companies, regardless of size or magnitude. It is well known that most of the business magazines devote considerable attention to DOTCOM companies. This term is widely used to describe startups which emphasize the use of the Internet and its technologies to provide new services or re-invent traditional commerce methods. A big chunk of these startups promote products and services that were available before the industries (and their consumers) could use computers as a global communication tool. In order to avoid being superseded by the DOTCOM waves, Brick and Mortars must take the assistance of the internet.
In order to guarantee their own survival in the rapidly merging internet economy, existing brick-and-mortar companies must leverage their brand recognition, customer base and core expertise while meticulously appraising areas in which the internet can help their business.
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