Wednesday, December 27, 2006

Using Lobsters To Explode Your Business - by Greg Roy.

Using Lobsters To Explode Your Business - by Greg Roy.: "Let's open this article with a true story. A friend, who is a lobsterman, makes it a habit to bring 5 or 6 lobsters with him when he brings his pickup truck to the auto dealership to be worked on by a mechanic.

The first time he did this, he gave the lobsters to the particular mechanic who was going to work on his truck when he dropped it off in the morning. He simply said, 'You'll be working on my truck today, and I wanted to bring you these as a way of saying thank you. These are for you.' The mechanic was tickled pink (to use an old expression that my grandmother taught me).

Do you think the truck was ready in the afternoon when the lobsterman went back to get it? You're darn right it was! Do you think the mechanic did his best job to impress the lobsterman with the quality of his work? You're darn right he did! Do you think the other mechanics at this dealership wanted to work on the lobsterman's truck the next time it came in for servicing? You're darn right they did! They all argued over who got to work on his truck. There is a lesson in this story for the shrewd business person to learn and profit from.

Believe it or not, you can explode the size and volume of your business very quickly by using live Maine lobsters."