Cold Calling: $13 Million Found with This Sales Strategy - by Leslie Buterin
Cold Calling: $13 Million Found with This Sales Strategy - by Leslie Buterin: "The story you are about to hear is true.
With the implementation of one well-crafted sales tactic, Gene surprised himself by making one phone call and getting a meeting with a senior executive. A man Gene and his team had been pursuing for more than one year!
The contract ended up serving the executive so well he had no reason to renew current contracts with eleven of Gene's competitors.
What a day that was! Better yet, the days that follow continue to be lucrative with a steady flow of sales coming from the powerful strategy used that day.
One cold call, one meeting, one $13 million contract … ba-da bing, ba-da boom!
Play-by-play reports of big sales bring shivers of delight to sales professionals. We meet. We talk. We share our stories of success. After all, that's where we get out jollies! We thrive on closing the deals ... and no one appreciates the sophisticated subtleties of these stories like other sales professionals"