Mind Control Marketing - by Glen Hopkins

Mind Control Marketing - by Glen Hopkins: "You've built a relationship by giving information, asking questions and sharing stories about yourself.

You've found or created a product your customers want.

You've gotten your subscribers to whitelist your email address, and you've spam-proofed your sales message.

You've delivered your message to your subscribers' inbox and written a killer subject line they can't wait to open.

In other words, it's time to let your customers buy what they've told you they want.

However, sending a sales message that reads, 'Here's my product. Buy it,' is not going to generate any sales.

You still have to persuade your customers to buy, even if you know your product is exactly what they requested you provide for them.

Notice I said, persuade. Not trick or connive or take advantage of - persuade.

Because human psychology is closely tied to the sales and marketing process, you need to have a basic understanding of the psychological principles of persuasion in order to convert prospects into customers.

By understanding and applying these principles, you will be in a much better position to succeed."