Discover Your Own Personal USP - by James Delrojo

Discover Your Own Personal USP - by James Delrojo: "In sales and marketing you always look for the USP of the product or service that you are promoting. USP stands for Unique Selling Proposition. It is what makes your offer different from all the others in the market place. You too have a personal USP.

What is it that makes you different from all the other people in the world?

One of the truly amazing things about this world that we live in is that no two people are exactly the same. Even so called identical twins are different because, although they may have started their existence genetically the same, their different life experiences have created unique individuals.

There are probably many things that are unique about you but what we are looking for here is something unique that can help you achieve your goal.

The term USP was coined by Rosser Reeves in his influential book on advertising titled 'Reality in Advertising' published in 1961. He states that the Unique Selling Proposition must contain three ingredients.
"