Saturday, February 17, 2007

Advertisements And Self Esteem - by Kadence Buchanan

Advertisements And Self Esteem - by Kadence Buchanan: "Living in the information age, advertisements act as the necessary stimuli for consumers to acquire a product or service, so as to produce revenue for the company's product or/and service that is marketed. In many occasions, advertisements act as role models, since people have been found to have the tendency of feeling better about their own bodies or actions, when these are aligned with the broadcasted advertising image. These groups are usually presented in modern ads, which in their scenarios reflect the inner needs of today's customers. Thus, it is understandable why people want to buy a product so as to become a new member of that specific group the advertisement shows.

In fact, today is very easy to become that other person you imagine you should be, as long as you consume what an ad tells you that you should in order to be directly related to the product/service starring in the advertisement. Feeling better about yourself because the selected 'cover' best suits the occasion, is considered shallow in my opinion, as I tend to judge people not based on appearance and lifestyle choices, but mostly by understanding their intellectual abilities and examining their talents.
"