Viral Marketing to Improve Sales - by Kathryn Lively

Viral Marketing to Improve Sales - by Kathryn Lively: "Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing - or word of mouth campaigns - is an essential method of promotion.

When one thinks of viral marketing as a means to promote books, music, or other items, more than likely it is believed that such techniques are limited to the Internet. This is not necessarily the case. Viral marketing refers to the use of exist social networks or communities for promotion, and while the Internet lends a good amount of convenience here, there are ways to spread 'the virus' beyond cyberspace if one is creative enough. By establishing recognition of your book within a small network, you have the opportunity to expand your audience as people engaged in that network move outward and employ word of mouth to recommend your books.

Here are just a few examples of online and offline viral marketing techniques designed to raise awareness:
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