How Copywriters Can Cultivate Quality Clients By Creating Powerful Newsletters - by Chris Marlow

How Copywriters Can Cultivate Quality Clients By Creating Powerful Newsletters - by Chris Marlow: "I want to share with you the solution to a marketing problem recently expressed by three of my coaching students...and that is how to create a powerful online newsletter (ezine) for cultivating quality clients.

I realize this is not the only source of information you can find on how to write an effective ezine, but it follows my own successful formula, and it addresses mistakes I'm seeing repeatedly among my coaching students, whether new to the business or not.

For most of my students, a physical direct mail campaign is part of the 'marketing mix' for gaining high quality clients in the fastest way possible.

But physical mailings are time-consuming and expensive, so I also encourage them to create a free ezine for their target market. Once their ezine readership is high enough, they can replace expensive physical mailings with easy, fast, and inexpensive 'newsletter blasts.'

Rather than tell you what mistakes were being made, I'll present their solutions below, which gives me more space for illustrating the 4 points I want to make. "