Friday, January 12, 2007

7 Way To Make Sure Your Emails Get Through To Prospects - by Joseph Gilharry

7 Way To Make Sure Your Emails Get Through To Prospects - by Joseph Gilharry: "A mailing list is only a good marketing tool if your prospects are receiving your email messages. Your own email box is likely to be flooded on a daily basis with mortgage offers, work from home jobs, pornography and other spam messages- so you know just how hard it is to cut through the clutter and get your legitimate messages read by your prospects.

The Wall Street Journal confirmed this email marketing problem in a recent article that explained that when email marketing first took hold, click through rates averaged 15%, while the current click through rate is a very low 1.8%.

If you plan to cut through the email marketing clutter and reach your mailing list, you need to do everything right. Here are 7 ways to make sure your email is getting through to your prospects.
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