Joy Is A Hard Sell - from U Publish Free Articles

Joy Is A Hard Sell - from U Publish Free Articles: "'Joy is a hard sell' I heard myself telling Ben Mack who is, among other things, a brilliant guy with specialties in magic and marketing. We were talking about defining what I offer people. In the context of this newsletter the tagline, 'Health, power, and joy for smart women', is strong, I think, until one gets to the word joy.

What does that word mean to my readers and potential clients? Do people think Hallmark cards, not real life, when they see 'joy'? Is 'joy' too rare, too fleeting in the emotional lexicon to be meaningful here? By the way, Ben agreed. So why am I talking about it? Because I believe in the concept defined in many dictionaries as, 'the emotion of great delight or happiness caused by something exceptionally good or satisfying; keen pleasure; a state of happiness or felicity.' And who doesn't want more of that in their lives?

Imagine my delight and felicity when I came upon an article titled, 'Taking a Chance on Joy' in this month's Oprah magazine. Wow, if Oprah can allot two pages to the subject then maybe I'm not so far out in left field."